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		<title>Hype Machine &#8211; newsworthy &#8211; Ou Est Le Swimming Pool &#8211; blogs = blow up</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/12/15/hype-machine-newsworthy-ou-est-le-swimming-pool-blogs-blow-up/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/12/15/hype-machine-newsworthy-ou-est-le-swimming-pool-blogs-blow-up/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 13:14:51 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[88days]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Hype Machine]]></category>
		<category><![CDATA[Ou Est Le Swimming Pool]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=215</guid>
		<description><![CDATA[The Hype Machine acts as a mp3 blog search engine &#8211; once a track hits the hype radar &#8211; the audience exposure trebles in moments &#8211; other blogs post the track and write around it. This weekend, Ou Est Le Swimming Pool &#8216;Dance The Way I feel&#8217; was the most &#8216;loved&#8217; and most &#8216;listened to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=215&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://hypem.com">The Hype Machine</a> acts as a mp3 blog search engine &#8211; once a track hits the hype radar &#8211; the audience exposure trebles in moments &#8211; other blogs post the track and write around it. This weekend, Ou Est Le Swimming Pool &#8216;Dance The Way I feel&#8217; was the most &#8216;loved&#8217; and most &#8216;listened to track&#8217; &#8211; and stats suggest it will be one of the biggest tracks of the year</p>
<p><img class="aligncenter size-full wp-image-218" title="hype_loves_11" src="http://brilliantlydifferent.files.wordpress.com/2008/12/hype_loves_11.jpg?w=425&#038;h=246" alt="hype_loves_11" width="425" height="246" /></p>
<p>For more info myspace.com/ouestleswimmingpool</p>
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			<media:title type="html">James</media:title>
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		<title>Kitty, Daisy and Lewis</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/12/12/kitty-daisy-and-lewis/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/12/12/kitty-daisy-and-lewis/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:33:06 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Roster]]></category>
		<category><![CDATA[Kitty Daisy lewis]]></category>
		<category><![CDATA[sunday best]]></category>

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		<description><![CDATA[The wonderful Kitty, Daisy and Lewis on NME.com<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=211&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-210" title="kitty-daisy-lewis-nmedotcom" src="http://brilliantlydifferent.files.wordpress.com/2008/12/kitty-daisy-lewis-nmedotcom.jpg?w=500&#038;h=471" alt="kitty-daisy-lewis-nmedotcom" width="500" height="471" /></p>
<p>The wonderful <a href="http://myspace.com/kittydaisylewis">Kitty, Daisy and Lewis</a> on NME.com</p>
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			<media:title type="html">James</media:title>
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		<title>Welcome to Silverclub</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/12/04/welcome-to-silverclub/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/12/04/welcome-to-silverclub/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:26:43 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Roster]]></category>
		<category><![CDATA[Electro]]></category>
		<category><![CDATA[Manchester]]></category>
		<category><![CDATA[Silverclub]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=206</guid>
		<description><![CDATA[We&#8217;ve just started working with Silverclub on their digital and web 2.0 strategy. A rather exciting electro / rock trio with dark twisted vocals and some wonderful synths coming all the way from rainy Manchester. First stop a redesign of their myspace site . myspace.com/silverclubuk<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=206&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://brilliantlydifferent.files.wordpress.com/2008/12/silverclubuk.jpg"><img class="alignnone size-full wp-image-205" title="silverclubuk" src="http://brilliantlydifferent.files.wordpress.com/2008/12/silverclubuk.jpg?w=500&#038;h=284" alt="silverclubuk" width="500" height="284" /></a></p>
<p>We&#8217;ve just started working with Silverclub on their digital and web 2.0 strategy. A rather exciting electro / rock trio with dark twisted vocals and some wonderful synths coming all the way from rainy Manchester. First stop a redesign of their myspace site .</p>
<p>myspace.com/silverclubuk</p>
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			<media:title type="html">James</media:title>
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		<title>Introducing Little Comets. A joy to behold</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/12/03/introducing-little-comets-a-joy-to-behold/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/12/03/introducing-little-comets-a-joy-to-behold/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 11:24:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[brilliantly different]]></category>
		<category><![CDATA[Roster]]></category>
		<category><![CDATA[Little Comets]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=199</guid>
		<description><![CDATA[Deep in mid-winter, both seasonally &#38; economically, it&#8217;s the most satisfying thing to unveil a band so positive in their outlook &#38; sound that they&#8217;re likely to turn the indie genre known predominantly for it&#8217;s moodiness unashamedly &#8216;up’ side! Little Comets craft music to counter-act the chill factor of their Newcastle-upon-Tyne rehearsal facilities. Maybe it&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=199&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://brilliantlydifferent.files.wordpress.com/2008/12/littlecometsonenightinoctober.jpg"><img class="aligncenter size-full wp-image-200" title="littlecometsonenightinoctober" src="http://brilliantlydifferent.files.wordpress.com/2008/12/littlecometsonenightinoctober.jpg?w=499&#038;h=516" alt="littlecometsonenightinoctober" width="499" height="516" /></a></p>
<p>Deep in mid-winter, both seasonally &amp; economically, it&#8217;s the most satisfying thing to unveil a band so positive in their outlook &amp; sound that they&#8217;re likely to turn the indie genre known predominantly for it&#8217;s moodiness unashamedly &#8216;up’ side!</p>
<p>Little Comets craft music to counter-act the chill factor of their Newcastle-upon-Tyne rehearsal facilities. Maybe it&#8217;s because the band are originally drawn from 2 brothers of strong academic bent that Robbie, Mark, Mickey, &amp; Matt collectively refer to themselves as &#8220;an entirely four-sided shape&#8221;. It is indicative of their gang-like mentality, echoing the boisterous exuberance of &#8216;I Should Coco&#8217;-era Supergrass, coupled with a lyrical adventure more reminiscent of a by-gone era that thrust such things as XTC into the mainstream!</p>
<p>Significant blog, &#8216;Neon Gold&#8217;, described them as &#8216;bursting at the seams with fresh-faced vitality&#8217;, which, indeed, they are, but to contrast with the band&#8217;s warm grooves, brother Robbie writes lyrics representing the more broken parts of life, exploding scenes from kitchen sinks &amp; other testing relationship dramas. Debut single &#8216;One Night In October&#8217; describes one such, &#8220;with more invective than the average detective, she questions me on the lawn &#8211; windows ajar, tonight I will sleep in my car!&#8221; It&#8217;s not a surprise when the band suggest they are influenced by writers such as Jonathan Safran Foer, Seamus Heaney &amp; Roald Dahl, rather than any clichéd rock heroes!</p>
<p>To complement, brother Mickey is the committed sonic scientist, &amp; urges the band to create simultaneously epic &amp; flowing soundtracks of energy &amp; emotion. The blend is touched by surges of Morricone as much as moments of improvised rhythms sourced from kettles, sofas &amp; all manner of peculiar percussion, usually assembled hanging from the roof of venues when they perform, in order to grab that moment that matters. This band are truly moving, and grooving at the same time, and B-side, &#8216;Her Black Eyes&#8217;, illustrates such subtlety, making sweet melody of menacing subject matter whilst exhibiting their unique outdoor vocal recording style!</p>
<p>Talking of the outdoors, Little Comets have largely steered clear of the typical indie &#8216;toilet&#8217; circuit, preferring the more intimate &amp; spontaneous birthday parties, trams, trains, shopping centres &amp; lecture theatres that themselves &amp; their growing legion of fans frequent. Fans have been able to contribute not only to the personal atmosphere of the venues, but also to video posts &amp; scheduling organic &#8216;happenings.&#8217; This guerrilla activity has not gone unnoticed &amp; the band have been courted by Radio 1&#8242;s most innovative dj&#8217;s, including Huw Stephens &amp; Zane Lowe. Of course, the band&#8217;s demos have drawn major record label interest. For now, they are more than happy alongside eclectic experimentalists like Tellier, Gotye &amp; Keith, aboard Lucky Number&#8217;s free-sailing ship!</p>
<p>Fear not..the future is bright, the future is full of Little Comets! myspace.com/littlecometsmusic</p>
<p><a href="http://www.luckynumbermusic.com/mp3/littlecometsonenightinoctober.mp3">Listen to their debut single here</a></p>
<p class="western" style="margin-bottom:0;"><span style="font-family:Georgia,serif;"><span style="font-size:x-small;"><strong><br />
</strong></span></span></p>
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<enclosure url="http://www.luckynumbermusic.com/mp3/littlecometsonenightinoctober.mp3" length="4913025" type="audio/mpeg" />
	
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			<media:title type="html">James</media:title>
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		<title>Amazon: launch digital music site on the stealth</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/12/03/amazon-launch-digital-music-site-on-the-stealth/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/12/03/amazon-launch-digital-music-site-on-the-stealth/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 11:17:14 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[the future of music]]></category>
		<category><![CDATA[Oh my gosh]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=196</guid>
		<description><![CDATA[Yes, finally the market has a competitive choice to iTunes, and marks bad news for 7digital we guess &#8211; more so, selling the latest offerings by Take That (who look to sell over 200,000 copies this week of their new album) at £3 is potentially disasterous for smaller labels. Whilst the cost of £.79 for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=196&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://brilliantlydifferent.files.wordpress.com/2008/12/amazon1.jpg"><img class="aligncenter size-full wp-image-195" title="amazon1" src="http://brilliantlydifferent.files.wordpress.com/2008/12/amazon1.jpg?w=500&#038;h=354" alt="amazon1" width="500" height="354" /></a></p>
<p>Yes, finally the market has a competitive choice to iTunes, and marks bad news for 7digital we guess &#8211; more so, selling the latest offerings by Take That (who look to sell over 200,000 copies this week of their new album) at £3 is potentially disasterous for smaller labels. Whilst the cost of £.79 for a single track download is on a cost parallel with iTunes et al, the cost of albums will need to rise otherwise the industry has shot it&#8217;s own foot again.  Word is that Amazon is selling these albums at a loss for the time being and the price will rise post PR campaign.</p>
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			<media:title type="html">James</media:title>
		</media:content>

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		<title>Introducing Ou Est Les Swimming Pool</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/11/26/186/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/11/26/186/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 17:09:45 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Roster]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/2008/11/26/186/</guid>
		<description><![CDATA[There is something wildly wonderful about Londoners Ou Est Les Swimming Pool: &#8220;Try to imagine yourself riding through the beautiful, everlasting fields of Elysium&#8230; Then imagine that glorious feeling and state of mind converted into music, there you have Ou Est Le Swimming Pool! Taking music to the boundaries of insanity and reason, and back [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=186&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>There is something wildly wonderful about Londoners <a href="http://www.myspace.com/ouestleswimmingpool">Ou Est Les Swimming Pool</a>:</p>
<p><a href="http://brilliantlydifferent.files.wordpress.com/2008/11/ouestleswimmingpool.jpg"><img class="alignnone size-full wp-image-189" title="ouestleswimmingpool" src="http://brilliantlydifferent.files.wordpress.com/2008/11/ouestleswimmingpool.jpg?w=500&#038;h=221" alt="ouestleswimmingpool" width="500" height="221" /></a></p>
<p>&#8220;Try to imagine yourself riding through the beautiful, everlasting fields of Elysium&#8230; Then imagine that glorious feeling and state of mind converted into music, there you have Ou Est Le Swimming Pool! Taking music to the boundaries of insanity and reason, and back again! Hanging off the edge of the world giving those &#8220;Nay&#8221; sayers the finger! There was a time when man invented music, now this brand of new musical genius has been invented by gods&#8230;.. Dare you join La Revolution Swimming Pool!???&#8221;</p>
<p><code><span style="text-align:center; display: block;"><a href="http://brilliantlydifferent.wordpress.com/2008/11/26/186/"><img src="http://img.youtube.com/vi/kTBI9Q1kFUc/2.jpg" alt="" /></a></span></code></p>
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			<media:title type="html">James</media:title>
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		<item>
		<title>Sky Larkin &#8211; Beeline video</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/11/26/sky-larkin-beeline-video/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/11/26/sky-larkin-beeline-video/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 16:57:13 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Sky Larkin]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=179</guid>
		<description><![CDATA[The brand new video by Sky Larkin, shot on a rather chilly October evening in New York City. The band have a very special release lined up for this one so stay tuned&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=179&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div style='text-align:center;'>
<object type="application/x-shockwave-flash" width="400" height="300" data="http://www.vimeo.com/moogaloop.swf?clip_id=2330473&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=01AAEA">
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<p>The brand new video by Sky Larkin, shot on a rather chilly October evening in New York City. The band have a very special release lined up for this one so stay tuned&#8230;</p>
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			<media:title type="html">James</media:title>
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		<title>new project: SOMETIME</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/10/20/new-project-sometime/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/10/20/new-project-sometime/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 13:33:24 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Roster]]></category>
		<category><![CDATA[ghostdigital]]></category>
		<category><![CDATA[Sometime]]></category>
		<category><![CDATA[sugercubes]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=167</guid>
		<description><![CDATA[Catchy dance infused songs and only just a handful of concerts under the belts, the band are receiving great critical acclaim. The band are already considered as one of the most interesting new Icelandic outfits, spearheading the 90&#8242;s inspired revival wave that is currently happening Reykjavik, and spreading throughout Scandinavia and the rest of Europe. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=167&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://brilliantlydifferent.files.wordpress.com/2008/10/sometimelipsart.jpg"><img class="aligncenter size-full wp-image-168" title="sometimelipsart" src="http://brilliantlydifferent.files.wordpress.com/2008/10/sometimelipsart.jpg?w=450&#038;h=633" alt="" width="450" height="633" /></a></p>
<p><span style="font-family:Arial,sans-serif;">Catchy dance infused songs and only just a handful of concerts under the belts, the band are receiving great critical acclaim. The band are already considered as one of the most interesting new Icelandic outfits, spearheading the 90&#8242;s inspired revival wave that is currently happening Reykjavik, and spreading throughout Scandinavia and the rest of Europe. The band will be releasing their first series of singles this year, with debut album set for release in early 2009.</span></p>
<p class="western" style="margin-bottom:0;"><span style="font-family:Arial,sans-serif;">The band was formed by Danni, a super technical, inventive drummer, who was of one of Iceland&#8217;s leading Indie rock band Maus and DJ Dice, a turntable wizkid also formerly of Iceland&#8217;s biggest rap group Quarashi. They met one drunken evening in a bar in Reykjavik and soon the meeting of minds turned into countless jam sessions. Both musician’s interest in quirky and leftfield sounds, found themselves to the attention of Icelandic uber producer Curver who was currently in his own band Ghostigital, a duo with Einar Orn (from the Sugarcubes). His live dub-mixing and audio manipulation tricks for the likes of Minus, Singapore Sling, Kimono, Maus and of course Ghostigital did not go un-noticed by Danni and Rice, and with little persuasion he joined Sometime.</span></p>
<span style='text-align:left;display:block;'><p><object type='application/x-shockwave-flash' data='http://s2.wp.com/wp-content/plugins/audio-player/player.swf' width='290' height='24' id='audioplayer1'><param name='movie' value='http://s2.wp.com/wp-content/plugins/audio-player/player.swf' /><param name='FlashVars' value='&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xffffff&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fwww.katehavnevik.com%2Fsometime%2FSometime%2520-%2520Album%2520Sampler%2520-%2520Optimal%2520Ending.mp3' /><param name='quality' value='high' /><param name='menu' value='false' /><param name='bgcolor' value='#FFFFFF' /><param name='wmode' value='opaque' /></object></p></span>
<p><a href="http://myspace.com/sometimegroup">myspace link</a></p>
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			<media:title type="html">James</media:title>
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		<title>Blogging: Keith.</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/10/20/blogging-keith/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/10/20/blogging-keith/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 13:12:59 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Roster]]></category>
		<category><![CDATA[the future of music]]></category>

		<guid isPermaLink="false">http://brilliantlydifferent.wordpress.com/?p=164</guid>
		<description><![CDATA[IHEARTCOMIX, one of the best mp3 music blogs covered Keith this weekend &#8211; see the post above or click through. Franki, who is chief editor of the site ran a news story with MP3 download and the vimeo video across his network. ‘The song has a furious mixture of bits and pieces of my fave [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=164&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="photo"><a href="http://brilliantlydifferent.files.wordpress.com/2008/10/keith_tumblr.jpg"><img class="aligncenter size-full wp-image-170" title="keith_tumblr" src="http://brilliantlydifferent.files.wordpress.com/2008/10/keith_tumblr.jpg?w=450&#038;h=257" alt="" width="450" height="257" /></a><a href="http://new.iheartcomix.com/blog/franki/keith-clouds"></a></p>
<div class="caption">
<p><a href="http://new.iheartcomix.com/" target="_blank"><strong>IHEARTCOMIX</strong></a>, one of the best mp3 music blogs covered Keith this weekend &#8211; see the post above or click through.</p>
<p>Franki, who is chief editor of the site ran a news story with MP3 download and the vimeo video across his network.</p>
<p><em>‘The song has a furious mixture of bits and pieces of my fave british and post punk bands from the 90’s while retaining a current urgency. I was impressed from the get go…..’</em></p>
<p>Our strategy was to approach a few key editors at blog that hold great influence within the wider network and envagelise them into band ambassadors &#8211; with the rest of their networks following suit with content.</p></div>
</div>
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			<media:title type="html">James</media:title>
		</media:content>

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			<media:title type="html">keith_tumblr</media:title>
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		<title>Newsworthy: Does The Long Tail Apply to Mobile Music?</title>
		<link>http://brilliantlydifferent.wordpress.com/2008/10/17/newsworthy-does-the-long-tail-apply-to-mobile-music/</link>
		<comments>http://brilliantlydifferent.wordpress.com/2008/10/17/newsworthy-does-the-long-tail-apply-to-mobile-music/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 18:12:59 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[the future of music]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile music]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music mobile]]></category>
		<category><![CDATA[the future]]></category>
		<category><![CDATA[The longtail]]></category>
		<category><![CDATA[Wired]]></category>

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		<description><![CDATA[Fascinating article on Wired this afternoon on Chris Anderson&#8217;s theory on providing free content / platforms for greater financial reward (you have to read the full article for this to resonate fully). full article here Mobile music hasn&#8217;t yet been able to tame the long tail, according to details unveiled at the Popkomm conference in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brilliantlydifferent.wordpress.com&amp;blog=4209987&amp;post=159&amp;subd=brilliantlydifferent&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Fascinating article on Wired this afternoon on Chris Anderson&#8217;s theory on providing free content / platforms for greater financial reward (you have to read the full article for this to resonate fully).</p>
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<div class="date_time"><a href="http://blog.wired.com/music/2008/10/emusic-the-musi.html">full article here </a></div>
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<p><a href="http://blog.wired.com/photos/uncategorized/2008/10/17/ff_170_tail6_f.gif"><img style="float:right;margin:0 0 5px 5px;" title="Ff_170_tail6_f" src="http://blog.wired.com/music/images/2008/10/17/ff_170_tail6_f.gif" border="0" alt="Ff_170_tail6_f" width="400" height="196" /></a> Mobile music hasn&#8217;t yet been able to tame the long tail, according to details unveiled at the Popkomm conference in Berlin, but that could be due to cellphone providers&#8217; inability to embrace the openness and integration that have become second nature to web 2.0 developers.</p>
<p><a href="http://www.wired.com/wired/archive/12.10/tail.html">Chris Anderson&#8217;s long tail theory</a> posits that technology has enabled companies to earn significant revenue by selling seemingly insignificant amounts of lots of lesser-known media, in addition to the tried and true method of selling millions of copies of a few hits. While there&#8217;s plenty of evidence to support his theory in the music world, attendees of the conference heard one executive claim that the long tail is dead, insofar as mobile music goes.</p>
<p><em>Frank Taubert, CEO of 24/7 Entertainment, which provides 4.5 million songs to a wide variety of digital music services including the <a href="http://blog.wired.com/music/2008/03/hands-on-with-o.html">unlimited mobile music services Omnifone</a> we liked so much, <a href="http://weblogs.jupiterresearch.com/analysts/mulligan/archives/2008/10/popkomm_roundup.html">toldPopkomm attendees on Monday</a> that a full 66 percent of those songs had never been purchased or downloaded &#8212; not even once.</em></p>
<p><em>However, Taubert&#8217;s assertion that the long tail does not apply to mobile music was challenged on Friday by Madeleine Milne, managing director of eMusic Europe. &#8220;Three quarters of eMusic&#8217;s entire four million track catalog sells at least once every year &#8212; or, to put it another way, we sell more than 50 percent of our catalog at least once every quarter,&#8221; she said.</em></p>
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